Nullprozent

Nullprozent is the first nonalcoholic pop-up store (“spaeti”) which opened in Germany in October 2020 within the infamous Berlin-Kreuzberg-based Hallesches Haus created by TBB and nuechtern-berlin. The temporary shop was highly successful and gave nuechtern-berlin the momentum to launch their online store and open a brick-and-mortar one.

YEAR
October 2020

SERVICES
–> Content
–> Vision

TBB ROLE
The Beverage Bureau came up with this ad hoc format to promote nonalcoholic adults’ beverages in a pandemic year during which fairs couldn’t take place. The sp├Ąti allowed consumers to come and try out products without the hassle of online shopping. The days when the store was closed were dedicated to special tasting workshops for the professionals of the TBB network in Berlin (restaurant, bar, hotel).

Photo of the Nullprozent Temporary Shop with Non alcoholic Adult Beverage
Photo of the Nullprozent Temporary Shop with Non alcoholic Adult Beverage
Photo of the Nullprozent Temporary Shop with Non alcoholic Adult Beverage

Instagram Screenshots of NullprozentNon alcoholic Adult Beverage
Photo of the Nullprozent Temporary Shop with Non alcoholic Adult Beverage
Photo of the Nullprozent Temporary Shop with Non alcoholic Adult Beverage

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