Absolut Vodka is the well-known vodka from Sweden belonging to Pernod Ricard while Art Berlin is the leading contemporary art fair of the city of Berlin. The fair was looking for a way to attract other types of audiences. So TBB organized an encounter between artists from the city of Berlin and the bartenders of Absolut Vodka. Each evening of the fair, the public could taste a new cocktail imagined by an artist in a decor also decided by the artist.
The Beverage Bureau developed the concept, coordinated the implementation and made sure both Absolut Vodka and the artists collaborating, as well as the fair, could benefit from this unique encounter.