Pernod Ricard Pernod Ricard is a French company that produces alcoholic beverages. It is one of the most important worldwide in terms of volume and number of brands in its portfolio.
YEAR
2015 – 2018
SERVICES
–> Vision
–> Content
TBB ROLE
For Pernod Ricard, TBB has worked as much on long-term research on the evolution of alcohol consumption as on deep-dive customized trend tours around the concept of “creative hospitality”.
![The Beverage Bureau creates Trend tours](https://thebeveragebureau.de/wp-content/uploads/2021/07/1.jpg)
![The Beverage Bureau creates Trend tours](https://thebeveragebureau.de/wp-content/uploads/2021/07/desk-research-3.png)
![The Beverage Bureau creates Trend tours](https://thebeveragebureau.de/wp-content/uploads/2021/07/12.jpg)